Hemster brings you perfect fit with next-gen tailoring services

Summary

Deal highlights

  • 230+% quarter over quarter growth since launch in 2017
  • Customers include Zara, Michael Kors, Club Monaco, Outdoor Voices, Reformation, and Bonobos
  • 400 grade A shopping centers in launch waitlist through partnerships with Westfield, Simon, Macerich, and GGP
  • Each order has a high margin
  • Founder previously grew IOT company from $20K to $10M as Head of Monetization
  • $250k raised to date from top angel investors in retail, real estate and local commerce
  • Patent-pending solution to customize ready wear at scale
  • XRC Labs W18 Cohort 5 batch alumni

Your clothes don’t fit you perfectly, but that’s not your fault.


Yet fashion retailers spend over $35B every year creating and managing multiple sizes.

As a result, retailers suffer from low conversion rates and high costs due to returns from imperfect fits, while shoppers have to go through a frustrating multi-step process to achieve their ideal fit.

Hemster tailors your favorite brand’s clothes to your body, right in the dressing room

Instead of traveling to a local tailor, now shoppers get their outfits tailored right in the store within minutes. Perfect fit guaranteed within 48 hours.

Our next gen tailoring services upgrade the traditional tailoring experience in these ways:

1. Get fitted in the dressing room

Shoppers get fitted right in the dressing rooms with Hemster’s proprietary, patent-pending RulerSticker in under a minute by the store associates.

RulerSticker allows anyone to accurately fit the shoppers, even without prior tailoring experience.

2. Reliable and streamlined process

All orders are processed within 48 hours

3. The best local tailors for the job

Simple Revenue Model

By streamlining the tailoring process, Hemster creates an arbitrage between what we charge customers (retailers and shoppers) and what we pay the tailors.

Our revenue streams come from providing our tailoring services at retail locations and residential properties.

Hemster sees a sizeable order margin:

  • Average Order Value: $60+
  • Order Cost (tailoring and transportation): less than half.
  • We have extremely low marketing and user acquisition cost due to strategic business partnerships (retailers, residential properties, malls)

For In-Home services, we charge an additional $15-25 fitting fee to help protect our order margin.

Market

Traditional retailers are looking for unique in-store experiences to boost their traffic and conversion. Tailoring is their best bet.

Premium retailers such as Nordstrom, Bloomingdale’s, Men’s Wearhouse, and Armani group spend over $500M every year to offer full suite of complementary alteration services. Individual brands such as EXPRESS, J.Crew/Madewell, Gap group, and ZARA have more difficult time offering consistent services through local tailors.

With Hemster, both types of retailers can enjoy streamlined in-store tailoring services with guaranteed consistency in quality and rates across nation. From our initial pilot, retailers saw a 15% increase in their monthly sales once they started offering Hemster service to the shoppers. Through our partnership, we will cover 7,000 retail stores across 400 mall locations, serving 1M shoppers every year.

The e-commerce market is growing to reach $90B by 2020, yet 28% of apparel sales are lost due to imperfect fit.

Hemster can lower return cost for retailers drastically, through our proprietary Perfect Fit data that are initially collected during brick-and-mortar services.

With our data and nationwide tailoring services, all retailers can 1) Recommend the closest size for individual shoppers, and 2) Customize the ready wear sizes to the shoppers’ specific perfect fit measurements.

Founder & Team

Allison has actively pursued her entrepreneurial passion since her time at Berkeley, where she launched her first company. Prior to Hemster, she was a director of monetization at IOT startup Peel, where she grew the revenue from $20,000 to $10M in less than 18 months.

She has been selected to speak at Shoptalk, the retail industry’s largest conference, to showcase Hemster. She was also on a panel to discuss Retail Innovation at ICSC in the spring.

Paul Raffin (Retail Executive) – Advisor
Paul Raffin is an internationally-known C-Suite executive, with over forty years of experience managing consumer goods businesses across a wide spectrum of the Fashion Industry spanning department store retail, direct-to-consumer, vertical specialty retail, and luxury. Ruffin has held CEO, President or Division President roles at The Frye Company, Li & Fung USA-Mens, Kids and Entertainment Licensing Group, Frette, DZ Trading, Express, J. Crew, and Gant as well as Board roles with dELiA*s and Rosie Pope.

Bebe Chueh (Marketing Executive) – Advisor
Bebe Chueh is a co-founder and partner of Atrium LLP. With experience as a litigator and also having started her own company, AttorneyFee, which she sold to LegalZoom, Bebe understands what startup businesses need in terms of legal services at every stage.

Join us in disrupting ready wear one hem at a time!

Together we can bring personalized sizes to every shopper, so you don’t have to pick from small, medium or large.

Thank you for your support!

Project details

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