Deal Highlights

  • pCloud has sold its software to over 500 customers worldwide including Bleacher Report, Madison Square Garden, Disney, Paramount Studios, Elevation Church, Reebok, REI, and Warner Bros
  • Storage purchased for the media market is expected to grow from $4.5 billion in 2017, to $8.5 billion in 2023
  • The CEO spent 10 years managing products at industry leader Avid, where he helped grow multiple product lines
  • Quake Capital is an investor in pCloud

Product Overview

pCLoud provides media management software designed to make video teams more productive.  We have two main product lines: Steam 2018 (our core product) and our recently launched Steam connectr platform, designed as an integration toolset for video software.

Steam 2018 | our flagship product, a browser-based solution for teams who need to tag, search, and collaborate on their media. It can catalog large storage volumes, generate low-res browsable versions of the full-resolution media it finds, and act as an intuitive gateway for a variety of AI-driven tagging and speech transcription tools.

axle ai connectr | a toolset for integrating multiple applications in a video workflow. connectr supports axle ai’s own products but can also be used to tie together a range of applications such as media ingest and capture, transcoding, and archiving.

Our platform lets media creators tag, search, and manage their video content. It brings the power of artificial intelligence to dramatically reduce the amount of labor required for this task and features a radically simple browser UI. It addresses a rapidly growing need, as millions of terabytes of video are being captured each year to feed the needs of social media, OTT narrowcasting, and in-house corporate and venue applications.

Going forward, we expect to offer further integrations of AI capabilities in our core product, as well as addressing issues of further scale and reach (for instance to multi-site deployments). Based on the very enthusiastic reception to our recent launch of connectr at the IBC (International Broadcast Conference) in September, we also expect growing momentum in being the provider of a key visual integration toolset with a for the video industry.

Revenue Model

Our revenue model is primarily the sale of on-premise software to our customers, either via direct sales or through a growing reseller channel. We also have an annual/monthly recurring revenue model through the sale of support contracts and artificial intelligence modules.

axle ai sells its products directly to end customers and through a reseller channel in the US, its largest market, and sells primarily through reseller/integrators in other parts of the world including the EU, Asia/Pacific, and Latin America.


We have over 500 customers including NBC Universal, Turner, Warner Bros, Madison Square Garden, Reebok, REI, and Price Waterhouse Coopers.

The main vertical market segments for our products – corporates, venues, higher education, web video, government, broadcast, postproduction, and houses of worship – may appear different but are characterized by very similar workflows, tools, and needs. In each case, creative teams shoot and edit large amounts of video and find many required additional tasks, such as tagging, sorting, and sharing content, to be challenging in their often thinly-staffed, high throughput workflows.


  • Jeremy Willard, CEO
  • Debbie Shepard, COO
  • Ward Bates, CFO
  • Omar Quddus, CTO

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